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1. DURGESH NANDINI ETV BANGLA SERIAL MOVIE
2. DURGESH NANDINI ETV BANGLA SERIAL SERIAL
3. DURGESH NANDINI ETV BANGLA SERIAL FULL
4. DURGESH NANDINI ETV BANGLA SERIAL TV

Since there have been several IPL seasons, broadcasters have a lot of data to evaluate this aspect, says Ashish Pherwani, partner, EY, a management consultancy firm. The important thing for broadcasters is to evaluate the impact on different genres of channels, and determine strategies to minimise viewership loss, if any. Any massively popular sporting event has the impact of disputing regular viewership patters, across the world, and the IPL is one such sporting property.

DURGESH NANDINI ETV BANGLA SERIAL TV

But with the proliferation of multiple TV homes, the impact on viewership is expected to continuously reduce. No doubt the IPL is a great entertainment format wherein its presence does disrupt television viewership trends across different genres.

DURGESH NANDINI ETV BANGLA SERIAL FULL

On the contrary, smaller players may either go full throttle and invest 70-80% of their annual marketing budget in the IPL or totally shun the property as a tiny investment will go unnoticed in the gigantic wave.

So the remaining have to go somewhere else, rightĪccording to market estimates, advertisers with deep pockets pump in as much as 10-20% of their annual ad spends into the IPL. Elaborating further, he questions, Of the 5000 brands, about 50 brands go to the IPL. The second quarter traditionally dips because of the monsoons. 9X Media has the highest strike rate in April-May-June and I believe it is the same case for other genres too. And the IPL has only helped in increasing the overall ad pie. Says Pawan Jailkhani, chief revenue officer at 9X Media: For the last 3-4 years, April-May have probably been the biggest months for broadcasters. Food lifestyle channel FoodFood broke an aggressive campaign on April 14 to announce its line-up of new shows while music channel 9XM chose to focus on creating its comic satires around the general election this season, rather than concentrating on the IPL, a tradition it followed till last year. Interestingly, television entertainment genres such as food and music, which do not enjoy the power of appointment viewing, seem to ooze fearlessness this season. Both of them have their own significant sets of audiences, says R S Suriyanarayan, associate vice-president, Initiative. But, now that the game has been around for the past so many years, television has learnt to carve out a niche for itself. The highpoint will be the release of the R125-crore Rajinikanth-starrer Kochadaiiyaan on May 9 right in the middle of the IPL.ĭuring the initial seasons, the IPL had a big impact on the television business. Bollywood is going a step further with as many as 20 movies being released during the IPL season this year. ETV Bangla, a Bengali GEC, launched an original afternoon band on April 15 under the banner Duronto Dupur with fresh new shows including a remake of Colors Balika Badhu, a story based on Bankim Chandra Chatterjees Durgeshnandini and a game-based non-fiction property.Īdditionally, Reliance Broadcast Networks (RBNL) regional Hindi GEC Big Magic has launched Har Mushkil ka HalAkbar Birbal from April 28 (at 9 pm slot), bang in the middle of the IPL.

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And this time they are ready with their ammunition.Īmong the Hindi general entertainment channels (GECs), Star Plus launched a new showEk Hasina Thion April 14 while Zee TV launched Kumkum Bhagya on April 15 at 9 pm, replacing its long-running serial Pavitra Rishta, which was moved to the 6.30 pm slot.

Together, they contribute around R50,000 crore to the countrys economy. Television and movies are the two most dominant slices of Indias R91,700-crore media and entertainment industry. But unlike previous years when the fear of the IPL would lead rival television channels and even the film industry to go slow on new content, quite a few broadcasters and motion picture producers this time have decided to take the bull by the horns. Its the Indian Premier League (IPL) season and as the Twenty20 tournament dominates television screens courtesy Sony Max and Sony Six, its time for all other entertainment options to scurry for cover.

DURGESH NANDINI ETV BANGLA SERIAL MOVIE

Unlike previous years, television channels and movie production houses this year are launching new programmes and films like 2 States, Ek hasina Thi and waiting in wings is the much-anticipated, Rajinikanth's Kochadaiiyaan, in the midst of the Indian Premier League (IPL 7) season confident that they have a loyal audience for their shows